[Design is not a commodity.]"Let's all admit that the number of impressions we make is far less important than the quality of impression we make.
Simple repetition of a brand message does not break through the clutter, it only joins it.
So how do we penetrate today's visual melange and engage our audiences?
I believe we must be repetitive instead in our daily pursuit of excellence and consistency.
~ Joe Duffy, A Brand Apart.